Solar has become so popular and mainstream that I can barely remember the days when only “tree huggers” wanted the product. Then there was the phase when people thought only rich people could afford solar, but the introduction of solar loans fixed that misperception. Who’s going solar today? I’m not exaggerating when I say nearly everyone with a roof (or enough open space for ground-mounted solar).

Here are some findings from our own research into who’s going solar. You can get more solar statistics in our infographic on Solar: The New Normal.